Using eCommerce apps can help your brand come a long way. If you want your small business to grow at a rapid pace, then it might be a good idea to create an eCommerce app that helps customers find whatever they are searching for with the simple click of a button. According to stats, around 70% of businesses are now using mobile apps to increase their sales and revenue. A large population is now shopping through mobile therefore creating apps to make things easier for the customer is a major plus.
When you’re launching your eCommerce store there should only be one question running through your mind and that is what do the customers want? When you offer customers a smooth shopping experience that will keep them coming back for more, then you’re on the right track.
If you want to take your eCommerce business to new heights, then Mobile App Development is crucial. Major eCommerce giants are using apps to increase their sales and revenue. These apps have been a game-changer in terms of promoting your business online.
Let’s look into all the major reasons why eCommerce apps and see the pixarsart’s e-commerce development services will prove to be extremely scalable for your brand. What makes eCommerce apps, so special and how they can help your business grow? Let’s take a look.
You Have A Greater Reach
Data has shown that around 80% of customers use shopping apps to make purchases. With a staggering amount of shoppers flocking to eCommerce apps to buy products and services, small businesses and even big enterprises can take advantage of apps to reach a larger pool of customers as well as significantly enhance brand awareness. This also leaves a positive impact on your marketing efforts.
You Can Avail Deals and Discounts
Mobile Apps provide a lot of deals and discounts, and this provides a lot of online shoppers the incentive to online shoppers to download these apps. So many shoppers use mobile apps to make purchases as they are promised discounts and coupons. Mobile coupons can be created quickly and easily, and this is very cost-effective.
It Offers Convenience To The Customer
Making things easy and hassle-free for the customer is one of the most important goals for any brand. Now with the use of eCommerce apps and the convenience of downloading it easily from the Apple Store or Play Store and then browsing and shopping from the convenience of their phone anytime and anywhere makes eCommerce apps a lucrative investment.
ECommerce Apps Are More Interactive
An appealing user interface and excellent user experience coerce customers to stay on your application for longer. Intuitive and attractive UI and UX design will make your eCommerce app more interactive and would make the customer browse your app for longer. This will increase their usage of shopping apps and there would be a higher guarantee that they’ll purchase something from your store.
Leads To Customer Retention
As mentioned above, eCommerce apps can really enhance the user experience. Mobile apps take the customer experience to a whole new level. This enhances customer retention for the long-term. When the customer experience is of a satisfactory level, then the customer retention rates go up as well.
Push Notifications To Increase Conversions
This is also linked to customer retention. Using your mobile app to send push notifications enables users to be made instantly aware of special offers, discounts, and promotions. Notifications attract an insane amount of customers and significantly impact the conversion rate as well as retaining customers. It has been reported that around 38% of customers return to eCommerce apps because of push notifications.
ECommerce Apps Are Scalable
The digital era has made your business growth extremely scalable. If you want to grow the number of products and services and enhance your customer base, a mobile application really helps you in scaling your business. You can easily incorporate more payment options and as well as choose where you want to ship your products to. You can make as many changes as you want without having to worry about changing premises or changing locations.
Data Security Ensured
Data and privacy are major causes of concern for users. Because of online shopping, customers have to give away personal information. They want to be ensured that their data is confidential and is protected at all costs. Now with the use of shopping apps all of your online payment information, credit/debit card information are in safe hands. Customers can rest easy that their privacy and confidentiality are 100% maintained.
Conclusion
eCommerce apps offer a lot of scalability to brands. Mobile apps have revolutionized the way people shop for the long haul. From enhanced marketing opportunities to higher ROI and sales, to improve the shopping experience for customers, an eCommerce app can take your brand towards heightened success.