Visuals are everything. You may believe that might not be the case, but the visuals are way more effective than we realize. They really change the way we see or perceive something. There is plenty of research that proves the fact that customers make first impressions based solely on the visuals of the website more than anything else.
If your website is poorly designed and looks unappealing to the eye, then the viewer will click off your website no matter how good your content is or how great your services are. Poor web design decreases your credibility and leaves a bad taste in the customer’s mouth. They would not want to buy your products and services because your website design was so bad. You will lose potential customers and as a brand, that would be a nightmare.
This tells us the importance of website design. Let’s look into why you need to prioritize your website design when you’re about to launch your company’s website.
It leads to conversions
A good website design will appeal to the visitor’s eye. This will help in conversions. If your website is designed nicely, then visitors will stay on your site for longer and will highly likely end up checking out your services and then subsequently buying your products and services. When you use effective call-to-actions and other buttons and elements that push the customer to do something, it will enhance your conversion rate by a great deal.
Website Design has to be mobile-friendly
The majority of people today are browsing different websites through their mobile phones. This makes it crucial for websites to be mobile responsive. Long gone are the days when you only had to make sure the website was responsive for desktop. Now with so many devices and people using mobile to make purchases, it is crucial for websites to be responsive on mobile.
It builds trust in the brand
Who do you think customers would trust more? A website that looks terrible or a website that looks professional, well put together and polished? You guessed it, the latter. A good website design builds the credibility of the brand. A good website design builds a lasting impression because the first impression is the last impression. With a poor website design, customers will not be able to trust your brand and would naturally gravitate towards something better.
When a potential client or customer is looking at your website, they should be convinced that your brand is legitimate.
It enhances the user experience
Good website design does wonder for the user experience. It helps the user navigate the website easily and find exactly what they’re looking for. They’ll know exactly what to do because there are effective CTA buttons in place to guide the user towards the next step to take. The ease of use and perfect navigation will motivate the user to continue staying on your website.
This enhanced user experience will decrease the bounce rate and the decreased bounce rate is highly favored by Google and will hence most likely push your website to the top of the search engine.
You need to be a step ahead of your competitors
As we have already stressed, web design is essential to build your clientele, increase traffic to your site and be favored by the Google algorithm. Your website design is the last impression. If you disappoint, then the customer will go somewhere else. If you look around you you’ll notice how your competitors are killing the game when it comes to website design. They have compelling designs on their website that is pulling lots of traffic to their site. If you want to be head-to-head with your competitors, you need to invest in a good website that keeps customers coming back to your brand rather than flocking to your competitors.
Navigation made easy
You need navigation, especially if your website has too many pages. There needs to be a properly organized navigation bar that shows a list of all the webpages on the website. When you’ve designed a good navigation bar, then the visitor is better able to find exactly what they’re looking for. You don’t have to go all out for your navigation bar, but at the very least create a bar that is simple, intuitive, and offers the best user experience so that the customer keeps coming back to your website.
Aids in the company’s digital marketing strategy
Good website design will take your digital marketing efforts to the next level. When you have an amazing website design in place and engaging content, then you’re more likely to attract customers and keep them coming back for more. Your website serves as the pinnacle of attracting customers to your brand and converting them into loyal customers.
Conclusion
When you’re starting your brand, good website design should be on the top priority list. Your brand’s website is the pinnacle of your company’s identity. Your company’s website is the last impression that a potential customer will make. Make sure it stands out as well as ensure to incorporate all of the right design elements to keep customers engaged on your website for longer. It really does matter.