The inception of the pandemic has heartily changed the whole outlook of E-Commerce. The customer behavior towards E-Commerce has changed considerably, and various new trends have surfaced in the market. So, to have a fair idea about the industry, we have brought seven emerging E-Commerce trends.
E-Commerce has emerged as one of the leading markets in the world. Sites like WooCommerce, Shopify, OpenCart made E-Commerce easy for businesses. Businesses that follow emerging E-Commerce trends survive and flourish in the E-Commerce industry. At PixarsArt, we help you build the best E-Commerce platforms. Thus, follow this draft religiously to understand more about the changing trends. It will offer you a proper insight into the new surfacing trends of E-Commerce.
Seven emerging and future trends of E-Commerce.
1. Enhanced Paying Methods
During the past two years, E-Commerce sites have been one of the top channels for all types of shopping. However, some E-Commerce sites witnessed a downfall in their sales because of the reduced payment option.
Even today, most E-Commerce sites offer only one or two ways for payments. It can reduce sales on any site as customers want to buy commodities that fit perfectly to their available sources. If you offer fewer options for payment, the customer will shift to other sites.
Therefore, to gain and retain more audience on your site, allow more payment options. Doing so would increase sales on your site and keep more customers coming.
2. Content-based Marketing
Content writing and content marketing are some successfully emerging trends for E-Commerce. Before buying anything, people want to gain information about it; this is where content marketing works.
Many big brands even hire content and copywriters to promote and clarify their products so that people start buying them. So, if you are looking to elevate your sales and enhance traffic on your site, content marketing can be an effective tool.
3. Mobile Supportive E-Commerce Websites
In 2021, the total share of mobile-based E-Commerce sales was $3.56 trillion. It is one of the most in-demand and rapidly emerging E-Commerce trends. Most people using E-Commerce websites to buy their favorite products use mobile as the primary source. Very few prefer tablets, and a negligible amount of people will go for laptops.
So, if you want to enhance your sales, you need to ensure that your E-Commerce store or website is mobile-supportive. If you are using a website that is not supportive of mobiles, there is no way that you are going to survive in the E-Commerce market.
Therefore, to survive in the market and to take your business to new heights of growth, make your website mobile-supportive.
4. Chatbot Dependence
Today, every big E-Commerce store uses a chatbot to interact with its customers. It helps you engage with your audience and potential buyers with ease. So, if you are looking to grow your business into a giant, it would help if you use a chatbot for resolving issues for your buyers.
Doing this will allow you to engage with your audience on time, reducing the chances of human-based errors. In 2022, chatbots and AI-based E-Commerce stores will make the most significant change in the industry.
5. Use of Augmented Reality
It is the era of digitalization; no one wants to get a product that they cannot see clearly. So, for the businesses struggling to sell their products, it will be better for you if you use augmented reality as a tool to enhance the visual of your products.
In simple terms, Augmented Reality is a better or enhanced model of the actual physical world. It allows you to present the thing you own to your customers in a better way. With Augmented Reality, you will sell and promote your products with ease.
Today, the rule is simple. If your product looks good on your online store, it will have more chances to generate sales than those not visualized using Augmented Reality.
6. Buy Now Pay Later Program (BNPL)
Today, the thing that attracts most customers online is the Buy Now Pay Later method. It is something that we all want as consumers. The Buy Now pay Later mode allows the customer to pay in installments. It does not affect the seller or fall badly for the customer.
The Buy Now Pay Later method owns no interest and thus ensures more sales and less cart cancellation. With this method, your sales will increase as the customer can get two things instead of one while paying the minimum amount.
Moreover, you will retain more customers, and the checkout process will speed up. It is one of the most rapidly developing and emerging E-Commerce trends.
7. Social Media Marketing
There is no big platform as huge as social media. During the Covid-19 era, various social media platforms became effective and practical tools for marketing your brands. Most social media platforms work as the best advertising boards for different E-Commerce stores. Facebook ads have been one of the most valuable tools to advertise, brand, and enhance sales.
No big E-Commerce store can survive without social media marketing in today’s growing world. Therefore, if you want the best for your store and want to enhance its sales, it would be great to follow the social media marketing trend religiously.
Here we have schooled you about some less saturated and most influential trends that will take your E-Commerce business to new heights. Follow these trends and set up new heights of profit and growth.