eCommerce businesses are growing at a rapid pace.Through wix or magento They have the ability to provide major success for your brand and help your products reach millions of customers worldwide. But every time anyone decides to launch their eCommerce store, there’s the one million dollar question ringing through their heads; Which eCommerce Platform should I use?
The truth of the matter is that there is no one size fits all solution to this problem. The kind of eCommerce platform that you need depends on the size of your business, your goals, and your budget. Once you take these important things into consideration, you can then make an informed decision about the kind of eCommerce platform you want to use to create your online store.
We’re going to make a comparison between two eCommerce giants Wix and Magento. This comparison will help you decide which eCommerce platform is better suited for your needs.
Let’s go over all of the aspects.
1) Ease of Use
Wix is superior to Magento in the sense that you don’t need much design experience to get started in creating your online store. You can create and design a store even without any prior knowledge.
Meanwhile, Magento to is an open-source platform with a source code that users can easily modify, improve and upgrade their website as per their liking. For this very reason, Magento is preferred by larger enterprises whereas Wix is used by smaller to medium-sized enterprises.
- Final Verdict:
Wix is definitely easier to use. If you have no experience with Design and Development, then Wix is a good place to start. However, to use Magento, you need to have the right technical skills and experience so it will not be user-friendly for beginners.
2) Customer Support
- Wix
Wix offers full-scale customer support to handle all kinds of issues and queries. Users can ask the support team any questions that they may have and they will be guaranteed immediate responses to their queries. Wix enables round the clock customer support. Wix’s official website also has helpful tools to deal with your queries. It has how-to-guides and FAQs as well as information on other multiple topics so that you have the answers to all your questions.
- Magento
Magento is a bit more challenging when it comes to Customer Support. The platform does have its own Help Centre, however, it only has basic helpful guides such How-To guides and the FAQ section. Customer support is only available for Enterprise Edition subscribers, which is not ideal for small business Entrepreneurs.
- Final Verdict
Wix has better customer support. They have an extensive Help Centre that deals with most of the issues that customers would go through when they’re starting out on the Platform. You can also contact the Wix Support Team if you need urgent technical support and assistance. Magento’s Support Team is a little less helpful, with only the basic, general information. Its extensive customer support is only available to subscribed members, which is not good. So Wix wins this round.
3) Design
- Wix
Wix has an extensive and impressive collection of eCommerce themes and templates to choose from. They have very professional-looking templates and themes to help potential buyers get the best impression of your brand and product offerings.
You also have different customization options to design and create the website of your own choice. Wix also has Mobile responsive templates and we know that having a mobile responsive site is very important for your traffic and sales. With a diverse range of visually appealing themes available, it’s hard not to opt for Wix to create a website that brings conversions.
- Magento
Magento also hosts professional-looking themes with extensive features with different categories of themes to choose from. The Platform offers various eCommerce themes. It also has responsive themes and templates but in order to access all of them, you will have to pay for them.
- Final Verdict
Wix has more templates to choose from as opposed to Magento. Wix also has more flexible customization options and high-quality themes to create an appealing and stellar design for your website and create the most appealing and professional-looking eCommerce site.
CONCLUSION:
Both Wix and Magento share the same purpose: to create an online store that sells. Wix is ideal for a beginner who is just starting out. Wix is very user-friendly and with it’s ease of use, you can build a good website in next to no time. Magento on the other hand is a bit more complex and requires technical expertise and knowledge before you start creating a website with it. At the end of the day, whatever platform you want to go far depends on your specific needs and specifications.